2017 LOGO DESIGN

Long-standing Bread & Roses fans will know that each year that the Festival is held, means another t-shirt and poster can be added to their collection. These t-shirts dawn logos that are specially designed for that particular year and are chosen from the Committee’s annual logo design contest. Artists of all walks of life, many of whom are from the area, submit their designs with the hopes of being “the one.”

Recent years have presented many impactful logos depicting images of people fighting for their [workers’] rights while weaving in hints of roses and also wheat to represent bread. Together, all of these designs are created to celebrate and commemorate the Great Textile Strike of 1912, which has come to be known as the Bread & Roses Strike.

Why Bread & Roses? The phrase was put into use at the time within progressive circles, symbolizing the fight for subsistence (bread) and dignity (roses). An observer of the strike once wrote a poem by that title, which was later set to music, and is now a well-known song of protest. Always associated with the strike in Lawrence, the phrase only became the accepted name of the strike in the 1970s and 1980s.

“The Bread & Roses Strike drew attention to the problems of child labor, workplace safety, and the unequal distribution of the profits of industry.  It was an important step in organized labor’s long struggle to gain benefits that many of us take for granted today.  As the nation again faces an era of increasing inequalities of wealth, as well as a growing tension against immigrant populations, we can take inspiration from the workers of Lawrence, and the ‘Bread and Roses’ Strike” (Bread & Roses Heritage Committee, 2016).

The 2017 Bread & Roses Heritage Festival logo has been designed by multi-year volunteer and Lawrence community member, Sabrina Boggio! Sabrina is a life-long resident of Lawrence with Italian and Irish heritage. She has committed herself to service in Lawrence for several years now through having served on several boards, facilitated the creation of a neighborhood association, and has been a part of the publicity and vendor recruitment efforts of the Festival. Her favorite accomplishment is founding Progress Clothing in 2011 to provide professional clothing and other support services to local job seekers.

Sabrina’s design takes from a wealth of inspiration on a local and national level. The idea came to her shortly after the May 1st Day Without Immigrants March in Lawrence, where the Lawrence Arts House had invited community members to paint giant cardboard Monarch butterflies to “fly” on the day of the march. Being one of the many photographers for the March, Sabrina noticed one particular butterfly was painted with the words, “Migration is Beautiful.”

The Monarch Butterfly is known to be able to “cover thousands of miles throughout North America each year, spending summertime in Canada and always returning to a few mountaintops in Mexico’s Michoacán state” (Pinoteau, 2012). It is amazing to think that such a small, delicate creature can travel so far and endure so much. Just as the Lawrence Arts House had seen the Monarch butterfly as a super relevant symbol of today’s political climate and the effect it has taken on the Lawrence community, Sabrina saw obvious parallels with the origins of the mill workers of the Bread & Roses Strike.

Sabrina began to think about how to incorporate the symbols of bread and roses into the design and really wanted to create something different from all of the past logos. She remembered the popular design from 2013 by Emily Johns of the UK that utilized the black cloth of the t-shirt as the background and in part, borrowed from that idea. 

The words, “Migration is Beautiful” caught the eye of Festival President, Glennys Sanchez, as she recalled seeing something similar by CultureStrike’s Executive Director, Favianna Rodriguez. Favianna interwove street art and politics with her version of the Monarch butterfly where each wing includes a human profile. 


The monarch butterfly has come to represent the beauty of migration. The butterfly symbolizes the right that living beings have to freely move.
Like the monarch butterfly, human beings cross borders in search of safer habitats.
Like the monarch butterfly, human beings cross borders in order to survive. 
(Rodriguez, 2013)

 

The last element of the Festival logo design by Sabrina includes the quote, “All the world has come to Lawrence.” This phrase comes from a banner that we created for an event at the International Institute in Lawrence around the 1920-30s and is undoubtedly fitting to go along with the symbol of the Monarch butterfly and the idea that “Migration is Beautiful” in today’s climate and in the time of the mill workers.

Sabrina hopes that you will enjoy this design as much as she did putting it together. As she has said, “It is truly an honor to be selected and to add to Lawrence’s history.”

#ImmigrantCity

PO Box 1137

Lawrence, MA 01842

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@ 2018  Bread & Roses Heritage Committee

Website design by Sabrina Boggio

Photos by Sabrina Boggio, Steve Osemwenkhae, Robert Lussier, BRHC Archives